The Freshagenda Blog

Freshagenda’s blogs offer insights from our team of specialist consultants with extensive expertise in interpreting trends in the food industry

Bud’s Super Bowl bust

Bud’s Super Bowl bust

Super Bowl ads always generate lots of interest for brand – this year they were significantly more interesting than the game itself. However, with their ad for Bud Light, Anheuser-Busch InBev (AB- InBev) managed to anger a key supply chain partner in the National Corn...

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Immigration and food safety

Immigration and food safety

In the US, outbreaks of food-borne illnesses such as E.coli and Salmonella have hospitalized hundreds of people and disrupted food supply chains. The past year has bought a cluster of incidents, leading to the question: Why now? While some suggest the Trump...

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A circular revolution?

A circular revolution?

In a world with a growing population and limited resources available to feed everyone, a report by the Ellen Macarthur Foundation concludes that circular economy principles are the best way forward. Presented at the World Economic Forum, the report revealed that...

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Meat tax stoush

Meat tax stoush

A recent study from the University of Oxford that puts forward the case for a meat tax has gained significant media coverage. Most of the coverage has presented the results of the study – that the “optimal” tax could prevent 220,000 deaths and save over US$40 billion...

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Alt-milk truth bomb

Alt-milk truth bomb

Investigative food journalist Joanna Blythman has launched a stinging attack on “healthy alt-milks”. Blythman bemoans punters who pay extra for a latte made with soy, almond or some other substitute because they have been led to believe it’s the virtuous thing to do....

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Little room for climate denial

Little room for climate denial

Last month’s 6th Intergovernmental Panel on Climate Change (IPCC) report was more or less dismissed by Australian and US policy makers and the usual climate-change-denying-pundits. It may be disturbingly easy for climate change to STILL be dismissed as some kind of...

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Short-termism bad for business

Short-termism bad for business

Panera Bread is one of the most successful restaurant chains in the US, after its humble beginnings as a stand-alone Boston cookie shop opened in 1981. Founder Ron Shaich saw an opening in the week-day lunch scene for elevated sandwiches and soups offering a quick...

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What business are you in?

What business are you in?

It’s tough being a dairy farmer right now. Any farmers reading this might say it’s always tough, but extended drought conditions that have sapped emotional and financial resources in many regions are taking a particular toll at present. Dairy Australia is now...

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Food researcher ousted

Food researcher ousted

Cornell University food researcher and director of the institution’s Food and Brand Lab, Brian Wansink developed a high profile by producing quirky and news-worthy nutrition studies that linked behavioural science with food consumption – often in ways that seemed to...

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Melbourne cafes eating themselves

Melbourne cafes eating themselves

A recent article in food and art culture bible Broadsheet ponders a serious question for the Melbourne café scene. Despite being so successful that copycat offerings are popping up in capital cities around the world - is the sector out of ideas? As the Melbourne café...

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Iron Ox showcases autonomous ag

Iron Ox showcases autonomous ag

Fresh, pesticide-free produce such as romaine lettuce, bok choy and cilantro grown in a large warehouse with practically no human interference is a reality in San Carlos, California. At the headquarters of the world’s first fully autonomous farm Iron Ox, the entire...

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Kiwi raw milk up for review

Kiwi raw milk up for review

In New Zealand, the regulations governing raw drinking milk - that is milk that hasn’t been pasteurised - will be evaluated this year, two years after their implementation. Prior to November 2016, consumers were able to collect milk from collection points across the...

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